Businesses Are Not Meant to Be QUIET!
I won’t take the credit for the slogan in the title of this blog, as I had seen it on a billboard recently; but what a powerful statement! It struck me even more-so, when visiting a customer last week, where the town centre was like a scene from one of the old westerns that we “old-timers” used to watch, with the dust blowing through the rickety old town with the tumbleweed rolling by, as we waited on two gun-slingers getting ready to shoot it out! (Not Paisley town centre by the way)
In business, we always need to be proactive, and business owners can’t afford to sit around and wait for the weeds to blow into their shop; you need to get interesting and think outside the box…
What could you do to inject some life outside the shop and create some much-needed customer interest?. You need to make some NOISE and be dIfFeReNt .. So, let me start you off with some ideas..
Get Naked!: Stand outside your shop and shake all you have about! … Not only will it get you get noticed but you will be lifted by the boys in blue at the same time!.. You would be front page news in the Daily Record… “Butcher displays his chopper” On second thoughts!
Street Tastings: A more sensible suggestion would be to ask your marinade supplier for some marinading product FOC, (happy to oblige), then coral your meat supplier to send you some free or discounted product and make and cook off burgers/sausages in the street outside your shop to let your customers taste your wares, the smells and the theatre will get you noticed for sure. Maybe tie in a local baker with rolls with a discount voucher for their shop, or why not hire a chef for a few hours to put on a show in the shop, with cookery lessons, with packs of meat/veg/flavourings already made up with all the ingredients you would need for the dish. If your shop is big enough, what about staying open late one night for a butchery/cookery demonstration?. ..
Target Takeaways: The boom in this market has been massive since lockdown, but how easy would it be to put together; a vacuum pack of meat, some seasoning, a few pieces of veg and a recipe card, and put it all in a brown paper bag as a meal kit?
“Cause a Stir” signage: Recently a butcher in Edinburgh had a quirky headline on billboard outside his shop winding up Vegans, getting really good publicity in the press for his efforts. An example would be:
Leaflet Drop: Old fashion canvassing the surrounding area with details of a special offer week, where you have a real great deal of the day say something like “”.. Or a lb of sausages free and do an offer every day. Monday to Thursday. Ever thought about chapping a few doors yourself of local businesses that could buy your products?
Social Media: This method is a given, however people forget your offering the moment they are off their phone.. Give a real good offer, set up a quick payment method for them to pay upfront and deliver it ..Easy … Ever thought of hiring/buying a branded scooter to do your deliveries?
Inventive Dishes: Come up with a meat/meal idea that is “out there”, (See how well publicist the deep-fried Mars Bar was) tell everyone on Facebook and maybe an idea to tell your local press about your new product?
Price Comparisons: Look at the local supermarket meat prices, and compare them to yours, have signs up and down the street displaying the difference in price and quality.
You may say “I know all these ideas”, but a lot of owners don’t, and all I am trying to do is get you to start thinking and not worrying where your next customer is.. Get pro-active!
However, if all else fails, try the first option……. Go naked and get your chopper out!