Venturing out of the shop
Do you wait for customers to come into your shop every day, or do you dare to go outside the safety of your cozy comfort zone and venture forth onto the High street with your top-quality wares?
I would say TPS has never been “quiet”, as anyone who has visited our place in Glasgow would agree, because we are always on the front foot being pro-active, planting seeds in the form of marketing, direct calls, contacting new potential leads, and promotions to keep our customers engaged and interested. I do understand that our operation is a little different being B2B, but the principle is still the same; getting involved one-to-one is the key, to build new relationships with potential customers who would normally wander by your shop without giving you a sideways glance.
Social Media is no longer enough.
On the subject of social media, I think we have come full circle now, and although still a very useful tool, we now need more than ever to get back to engaging face to face. Too many businesses rely solely on the worldwide web, and so have lost the personal touch, as we view Facebook to be a safer option where we don’t have to really talk to someone “Mono e Mono!”. And how better than getting out of your comfy shop and meet and greet a new face!
So, let’s do some research – Next time you are in your shop, take your apron off, put on your walking shoes and casually wander up and down your street a few times, taking in the scenery and atmosphere, looking at other shops and getting a real feel for what your non-customers see, and ask yourself a few questions; Does your shop stand out from all the rest?.. If not, why not?.. Is the front looking tired, are the colours you used looking boring and washed out?, Do you offer a variety of products?. Would you shop there?
Honest self-analysis is the key to critique your own business, to find out what is right and what is wrong with your offerings. But above all – Get your business NOTICED on the street and promote your products LOUD & PROUD!
You are only limited by your own imagination.
Some ideas to get you going would be doing tastings of unusual products like haggis steaks, competitions like guess the weight of odd-shaped black pudding, or how many sausages you can fit in a staff member’s mouth, maybe even taste comparisons on other products, sell some street food, just anything to get some engagement with the punters one to one. Even if it is raining, even better, put up a temporary gazebo and offer customers some shelter while you build rapport with them.
Remember- You are either going forward or going back in life – There is no standing still, so get out of the shop and meet some new and old customers ?!
“The content of these blogs does not necessarily reflect the views of TPS Scotland as a Company, but are a personal view of one individual”