Why we stopped selling Babas sauce
The delisting of babas sauce as many of you will know, we heralded in a new sauce to add to our already excellent range of retail products, which we promoted heavily as “Exclusive to TPS”. We did this, as we had had been assured that we would be the only company allowed to sell the sauce to the butchers in Scotland, however after selling an amazing 3 pallets in only 6 weeks; that deal was turned on its head!. Why?.. The Big Boys came a calling!
Despite a “Gentleman’s Agreement” allowing TPS to “Exclusively” supply the Scottish butcher, , it now seems that our competitors who did not want the product when first offered it, will now be given the rights to sell, which I hope you agree, is quite a shitty thing to do. We were also un-aware that the Baba’s Sauce is on its way into CO-OP stores, thus diluting the sales potential for our butchery customers. So, given these new circumstances, TPS has decided to delist the sauce, as integrity is paramount to our values.
What you are not seeing in the wider butchery trade
Why are we making this scenario public?. Because you, our customer needs to know what is going on behind the scenes. The butchery supply chain has shrunk considerably in the last twenty years; and just to emphasise this fact, do you remember these companies from the past? – Magnus Elder – Tru-Rusks – Bilsland’s – Watsons – Butchers Supplies – McNaughton Watson – McAusland Crawford; to name just a few in Scotland. Down south, the loss of independents has been much worse. Your freedom of choice is slowly being eroded.
Hopefully, you too will share my frustration when you read my earlier blogs, intitled “Now Everyone Wants Baba’s Sauce!”, and “Do Copycats Annoy You ?”, where I highlighted the big boys taking the opportunity to bully the “wee ginger lad” in the playground and nick his new pair of Nike 270 trainers! (Or Adidas Kick if you are of an older persuasion)
TPS – Up for the challenge
Now this is not a life-or-death struggle by any means, but to be slightly on topic; when a much greater entity wants to subdue a smaller entity and take their natural resources for themselves, people need to sit up and take note.
Some companies would love TPS to join the list of past suppliers as we don’t allow the Big Boys free reign to get their own way on pricing and service. But they have forgotten one major thing; The TPS Team!… You see, anyone that knows us will tell you, we love a challenge, so bring on the “Vlads”; we have our “Steaks” ready and sharpened! …(See what we did there?)..
Just so we are clear, “Vlads” is a reference to vampires who want to take our lifeblood and livelihoods, not Vladimir Putin. We don’t want him coming after us as well!
And who is the competitor that nicked yet ANOTHER one of our retail products ?.. You will find out soon enough.